Writing for Results Custom On-Site
Workshops
Business
Writing Workshops
Staff at all levels require effective business writing skills
in order to thrive in today's work world. Effective writing skills
are particularly important in our environment of information overload.
A Writing For Results custom workshop is a small
investment that will repay you many times over as your employees
gain access to a wide range of techniques for effective business
writing at an advanced level. For an overview of the benefits of
effective writing, click here.
If you would like more information about how our
business writing workshops can help your organization, please do
not hesitate to contact
us. If you would like learn about the book that is the foundation
of our workshops, click here.
Writing for Results business writing workshops
take a comprehensive and personalized approach, featuring:
- consultations in advance to assess your corporate objectives
for holding a business writing workshop;
- a review of work samples in advance to assess participants'
individual needs;
- custom tailoring of the workshop's content and exercises to
meet corporate and individual requirements;
- a holistic approach to business writing that uses a unique
step-by-step model (see chart above);
- extensive hands-on practice and feedback during the workshop;
and
- personal feedback on a post-workshop writing exercise that
embodies the skills covered.
To provide ongoing support to participants, we provide a 400-page
reference manual that offers detailed guidance on the skills
covered and over 80 templates to ease the task of preparing memos,
letters, briefing notes and briefing books.
For details on how we deliver our workshops, click here.
Please don't hesitate to contact
us to learn how we can design a program that is best suited
to your needs.
The chart above outlines the strategy we take in developing business
writing skills. Our business writing workshops start with effective
planning. This means laying the foundation that is essential for
effective communication, specifically:
- defining a practical and productive objective for your message;
- identifying the optimal audience that will best serve achievement
of your objective;
- identifying the authority or authorities needed to sign off
on the message;
- identifying barriers and competition that could prevent you
from achieving your objective with the audience you have chosen;
and
- setting time frames for preparing and delivering the message.
Once you have your plan in hand, effective writing requires that
you assemble effective content. Our business writing workshops
teach you techniques for:
- ensuring that the content is relevant to your objective, audience
and authority (and that it is in compliance with the time frames
you are working with);
- deciding when short and to the point is sufficient, and when
you need to elaborate with details;
- ensuring that the content is made of substance, not froth;
- making appropriate use of of facts, arguments and opinions;
and
- understanding the impacts of expressing your ideas in either
positive or negative terms.
Next – surprisingly perhaps – you must decide upon
the optimal medium for delivering what you have to say:
- Some messages are best delivered through the spoken word.
- Some messages are best delivered in writing.
- And some messages are best delivered through a combination
of oral and written media.
Finally, if you have chosen a written medium of communication,
you must prepare the message itself. Our business writing workshops
provide you with techniques for:
- organizing the content in a manner that suits your objective
and your audience;
- developing or selecting an appropriate format for the content
to make the organization structure visible to the audience;
- refining the style to increase ease of reading;
- editing the grammar; and
- adding finishing touches to the message.
Some might argue with the order in which those tasks take place,
and those arguments can have merit in some situations. But no one
can dispute that those tasks must be carried out at some point
in the course of effective writing. Writing for Results business
writing workshops will give your staff the insight and techniques
needed to perform those tasks effectively and efficiently.
For more information about Writing for Results business writing
workshops, please don't hesitate to contact us.