Rob Parkinson has over 30 years of experience in management communications — gained as a consultant, an instructor, a manager, an editor and a writer. He specialized in briefings and correspondence for senior executives for 11 years, including six years as the editor for the Deputy Minister of Natural Resources, Government of Canada. In that capacity, Rob developed departmental standards for executive documents that remain in use today. He has a B.A. in politics and economics from Trent University.

At present, Rob is an associate with The Centre for Excellence in Communications.

Rob began to develop Writing for Results in 1978 while he was teaching business writing courses for employees of Bell Canada, Canada's largest telecommunications corporation. He has been refining and expanding it ever since.